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	<title>Barnstorm Media, Ink &#187; Storytelling</title>
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	<link>http://barnstorm-media.com</link>
	<description>Thoughts on writing and websites</description>
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		<title>Distraction or insight? YouTube&#8217;s rich storytelling</title>
		<link>http://barnstorm-media.com/2010/03/distraction-or-insight-youtubes-rich-storytelling/</link>
		<comments>http://barnstorm-media.com/2010/03/distraction-or-insight-youtubes-rich-storytelling/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 00:03:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Barnstorm Media]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Lee Stripling]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[blogs. corporate communications]]></category>
		<category><![CDATA[Concentration]]></category>
		<category><![CDATA[lifestyle insights]]></category>

		<guid isPermaLink="false">http://barnstorm-media.com/?p=447</guid>
		<description><![CDATA[Researching work distractions, Part 2, I watched my seventh consecutive YouTube video, dashed to the kitchen and scribbled: “Dinner will be late. Still too much work to do!” There. I’d written something for the day. To justify, I decided those videos are not distractions but storytelling insight. Many corporations attempt the close connection of this [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Researching work distractions, Part 2, I watched my seventh consecutive <a href="http://www.youtube.com/">YouTube</a> video, dashed to the kitchen and scribbled:</p>
<blockquote><p>“Dinner will be late. Still too much work to do!” </p></blockquote>
<p>There. I’d written <em>something</em> for the day. To justify, I decided those videos are not distractions but storytelling insight.</p>
<p>Many corporations attempt the close connection of this &#8220;view from the couch&#8221; with <a href="http://www.robinavni.com/lifestyle-insights-blog/index.php/2009/12/10/life-is-an-open-book/">consumer storytelling</a>. Whenever speaking to college classes about writing profiles, I encourage students to snuggle readers closer to their subjects by including conversational asides that seal universal ties:  “No, it had to be more than five years ago, Vera, because we still had Puff.”</p>
<p>A friend emailed a YouTube link of decade-old Seattle square dancing that includes “our old friend <a href="http://www.leestripling.com/home.aspx">Lee Stripling</a>,” my late dad. Once in YouTube, my mind drifted to my other 2009 loss, my dog. That took me to “Intelligent Border Collie Puppy” with 206,271 other viewers, all probably also ignoring deadlines.</p>
<p><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/pf0Vr0MSdHg&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/pf0Vr0MSdHg&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></p>
<p>In Texshan74’s popular upload, Star, 3½ months, picks out different toys by name to the command “brang-it!” She shuts herself into her own crate for “nigh, nigh” and fetches a newspaper half her size. </p>
<p>Like all the <a href="http://community.seattletimes.nwsource.com/archive/?date=19990314&#038;slug=2949250">best dog stories</a>, this one has a beginning, a middle but no end. In other installments, Star shines in her first agility test. She holds a paw over her one eye in mock shame when her ribbons, strung like fish, include no blue.  We see Star collecting trash at 7½ months, Star’s failure at herding deer, Star leaping on and off her owner’s back to catch a Frisbee at age 1.</p>
<p>No Hollywood script. No high budget. But enough intimacy that soon I envy not just Texshan74&#8242;s two-way devotion to this pup but also her brick-red tile, clean house, snaking driveway and off-porch wildlife.</p>
<p>Ties that bind. Evidence grows that we&#8217;re hurtling through a creative period rich with storytelling. If Star also celebrates her second and third birthdays on YouTube: I say, “brang-it!”</p>
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		<title>Writing focus: Seeking refuge in my chicken coop</title>
		<link>http://barnstorm-media.com/2010/03/writing-focus-seeking-refuge-in-my-chicken-coop/</link>
		<comments>http://barnstorm-media.com/2010/03/writing-focus-seeking-refuge-in-my-chicken-coop/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 03:51:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Barnstorm Media]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Concentration]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://barnstorm-media.com/?p=381</guid>
		<description><![CDATA[Raucous home repair sent my laptop and me back to my chicken coop seeking refuge: The world&#8217;s hardest thing to find. I created an office space out an old chicken coop years ago, saving a fir and cedar loft from fast returning to nature under a glistening moss roof. I escaped there whenever I faced [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Raucous home repair sent my laptop and me back to my chicken coop seeking refuge: The world&#8217;s hardest thing to find. </p>
<p>I created an office space out <a href="http://community.seattletimes.nwsource.com/archive/?date=19930926&#038;slug=1722972">an old chicken coop</a> years ago, saving a fir and cedar loft from fast returning to nature under a glistening moss roof. I escaped there whenever I faced big deadlines, saving my life and my career. I could concentrate – no Internet, no phone and no company, critical since my home office was mislabeled: “guest room, sleep as late as you like.” </p>
<div id="attachment_378" class="wp-caption alignleft" style="width: 300px">
	<img src="http://barnstorm-media.com/wp-content/uploads/2010/03/Cabin3.jpg" alt="The desk of my writing cabin." title="Cabin3" width="300" height="199" class="size-full wp-image-378" />
	<p class="wp-caption-text">My writing cabin: quiet except for the mice</p>
</div>
<p>Eventually too many jobs required Internet research and too many mice moved in. One night a 100-year-old poplar shouted “Timber-r-r-r!” in  70mph winds, sending what we euphemistically called “my cabin” on an awkward two-foot journey to the east.</p>
<p>Now I have concentration issues of a different sort, same as most of us. Some days I check email or search Google 10 to 20 times an hour, sometimes by need, mostly by compulsion. My cell phone, the landline, the door bell work in harmony: hopeful signs they may soon hit the road as a trio.</p>
<div id="attachment_379" class="wp-caption alignright" style="width: 200px">
	<img src="http://barnstorm-media.com/wp-content/uploads/2010/03/Radio2.jpg" alt="An old radio and phonograph" title="Radio2" width="200" height="147" class="size-full wp-image-379" />
	<p class="wp-caption-text">The radio was squished by the tree</p>
</div>
<p>But before I opened the padlock and knocked away the cobwebs in my quiet old chicken coop this week, I looked up: What people say about the struggle to focus.</p>
<p>The  list leader is my favorite study of all time − the psychiatrist at King’s College in London who gave IQ tests to three groups:<br />
•	One performed the IQ test only<br />
•	One was distracted by email and cell phones<br />
•	One smoked dope and took the test<br />
The first group won, of course, beating the others by an average 10 points. But, as <a href="http://www.fourhourworkweek.com/blog/2007/04/24/marijuana-trumps-blackberries-for-productivity-and-amazon-challenge/">blogger Tim Ferriss </a>points out, the stoners beat the e-mailers by an average of 6 points. <a href=" http://en.wikipedia.org/wiki/In-A-Gadda-Da-Vida ">In-A-Gadda-Da-Vida</a>, baby!</p>
<p>I turned to my yearly attempt at self-improvement, Sunday newspaper supplements. The January issues of Parade magazine has article called, “<a href="http://www.parade.com/health/2010/01/17-make-happiness-happen.html">Make Happiness Happen,</a>” the authors say, “Do one thing at a time—at least for one or two hours a day.” Now that! I am going to do.</p>
<div id="attachment_380" class="wp-caption alignleft" style="width: 350px">
	<img src="http://barnstorm-media.com/wp-content/uploads/2010/03/ChickenCoop1.jpg" alt="The old and new chicken coop" title="ChickenCoop1" width="350" height="233" class="size-full wp-image-380" />
	<p class="wp-caption-text">The chickens moved to the milk shed beside my writing coop</p>
</div>
<p>On the granola, high-brow side, this month&#8217;s Utne Reader describes us as <a href="http://www.utne.com/Spirituality/A-Nation-Distracted-Maggie-Jackson.aspx">“A Nation Distracted.”</a> Workers spend an average of 11 minutes on a project before switching to another. During those 11 minutes, we typically change tasks every three minutes. Click. Click. Click. </p>
<p>Interruption scientist Gloria Mark’s research shows that when we are interrupted, it takes an average 25 minutes to regain the same degree of concentration. And that’s not counting how long it takes you to find your glasses.</p>
<p>Maggie Jackson, author of <a href="http://www.prometheusbooks.com/index.php?main_page=product_info&#038;products_id=1935">Distracted: The Erosion of Attention and the Coming Dark Age</a>, from which the article is excerpted, speaks to me when she says, we must “learn to inhibit the response to the lure of distraction.” </p>
<p>We are what we focus on. By nurturing our abilities to pay attention, she says, we can shape our lives to “recover the ability to pause,<br />
focus, connect, judge and enter deeply into relationships and ideas.”</p>
<p>Will I thank the workmen for sending me back to my refuge? Will I find the mice have all grown up and gone away? I don’t know. But I’ll<br />
find out, and I won’t use Google to do it, either.</p>
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		<title>Writing Voice 3: Hearing your voice as narration</title>
		<link>http://barnstorm-media.com/2010/02/writing-voice-3-hearing-your-voice-as-narration/</link>
		<comments>http://barnstorm-media.com/2010/02/writing-voice-3-hearing-your-voice-as-narration/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 22:38:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Fiddle music]]></category>
		<category><![CDATA[Lee Stripling]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Jeri Vaughn]]></category>
		<category><![CDATA[voice]]></category>

		<guid isPermaLink="false">http://barnstorm-media.com/?p=342</guid>
		<description><![CDATA[Reading your writing aloud to pick up inconsistencies and make sure your voice flows smoothly is common practice. I got the rare treat of hearing how my writing voice sounds on film when I wrote and spoke the narration for &#8220;Winging My Way Back Home: The Stripling Fiddle Legacy.&#8221; This intro has evolved into the [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Reading your writing aloud to pick up inconsistencies and make sure your voice flows smoothly is common practice. I got the rare treat of hearing how my writing voice sounds on film when I wrote and spoke the narration for <a href="http://www.leestripling.com/documentary.aspx">&#8220;Winging My Way Back Home: The Stripling Fiddle Legacy.&#8221;</a></p>
<p>This intro has evolved into the trailer for the film about my dad, <a href="http://www.leestripling.com/home.aspx">Lee Stripling</a>, as Seattle filmmaker Jeri Vaughn works on the final version. It sets the tone but feels long, as if it delays meatier parts of the film. We welcome your suggestions. </p>
<p><object width="400" height="300"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=9503101&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=9503101&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="300"></embed></object>
<p><a href="http://vimeo.com/9503101">Stripling Brothers Documentary</a> from <a href="http://vimeo.com/user3189862">Jeri Vaughn</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<blockquote><p>&#8220;When you put your heart out to him, there&#8217;s his heart ready for you, and probably he goes first.&#8221; &#8211; <a href="http://potluck.com/2005/07/about-sandy-bradley/">Sandy Bradley</a>, Northwest musician and the folklorist who found Charlie Stripling&#8217;s son in Seattle, helping my dad keep the music alive.</p></blockquote>
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		<title>Writing Voice part 2: Reading for rhythm and tone</title>
		<link>http://barnstorm-media.com/2010/02/writing-voice-part-ii-reading-for-rhythm-and-tone/</link>
		<comments>http://barnstorm-media.com/2010/02/writing-voice-part-ii-reading-for-rhythm-and-tone/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 04:27:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[voice]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://barnstorm-media.com/?p=332</guid>
		<description><![CDATA[Finding the right voice to tell stories in second or third person is difficult. You have to muzzle The Writer, even though it’s you. The Writer is too formal in early drafts. And then she’s too casual. She can’t find her way because she’s not confident enough of the details, and it shows. To speed [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Finding the right voice to tell stories in second or third person is difficult. You have to muzzle The Writer, even though it’s you.</p>
<p>The Writer is too formal in early drafts. And then she’s too casual. She can’t find her way because she’s not confident enough of the details, and it shows.</p>
<div id="attachment_333" class="wp-caption alignleft" style="width: 185px">
	<img src="http://barnstorm-media.com/wp-content/uploads/2010/02/HouseSky.jpg" alt="This House of Sky" title="HouseSky" width="185" height="277" class="size-full wp-image-333" />
	<p class="wp-caption-text">Ivan Doig's This House of Sky: Always a favorite voice</p>
</div>
<p>To speed up familiarity, I keep copies of voices that I like near my desk. Once I’ve cleared a path through all the information, I pull out old favorites in hopes that the rhythm will rub off and serve as a knowing guide.</p>
<p>Occasionally, my own writing works. Here’s one lead I used to read from a story on whether Seattle had lost its soul:</p>
<p>“On a warm summer night last July, Barbara Curtis gave us a rare chance to see how well Seattle’s heart has endured. As Curtis, Seafair Queen of 1950, led the 1999 Torchlight Parade as grand marshal, she brought most of the crowd of 350,000 to its feet, inspiring a snaking roar of cheers as she passed.</p>
<p>That’s the Seattle of old: good-hearted, steadfast, always up for a hokey civic event – and dressed for a parade (even at the opera.).”</p>
<p>More often I reach for favorites reads. Almost any page will do from Gretel Erhlich’s <a href="http://www.amazon.com/Solace-Open-Spaces-Gretel-Ehrlich/dp/0140081135">The Solace of Open Spaces</a>. Or I’ll read this descriptive paragraph about an old couple, Kate and Walter Badgett, in Ivan Doig’s wonderful <a href="http://search.barnesandnoble.com/This-House-of-Sky/Ivan-Doig/e/9780156899826/">“This House of Sky.”</a></p>
<p>“Atop that crate of a body was an owlish face, and a swift tongue that could operate Walter all day long and still have time to tell what the rest of Ringling was doing. On her desk by the front window which looked across the tracks to the gas station and post office-store, Kate kept her pair of binoculars. Who had come to town, for how long and maybe even what they bought − it all came up the magnifying tunnel of vision to Kate, then went out with new life, as if having added to itself while re-echoing through that bulk of body.” </p>
<p>Oh, to have a voice like that.</p>
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		<title>Writing Voice 1: Blogging helps define writing voice</title>
		<link>http://barnstorm-media.com/2010/02/blogging-helps-define-your-writing-voice/</link>
		<comments>http://barnstorm-media.com/2010/02/blogging-helps-define-your-writing-voice/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 19:18:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[blogs. corporate communications]]></category>

		<guid isPermaLink="false">http://barnstorm-media.com/?p=329</guid>
		<description><![CDATA[I’m researching and writing about voice over the next weeks because of two sudden life improvements: • I got hired for a lovely long-term job based on the strength of my writing voice. • I finally get it why I blog. Voice has always taken precedence for me over the loblolly of facts and other [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I’m researching and writing about voice over the next weeks because of two sudden life improvements:</p>
<p>•	I got hired for a lovely long-term job based on the strength of my writing voice.<br />
•	I finally get it why I blog.</p>
<p>Voice has always taken precedence for me over the loblolly of facts and other mires. I feel a strong, consistent voice introduces me to the host when I read so I know immediately whether I want to cross the threshold and sit.</p>
<p>I’ve had the same writing voice since grade school, give or take a little Debra Winger rasping. Speaking of acting, I can change the hue and tone on demand. </p>
<p>This new job wants playful and inspired: a relief. I’ve worried that clips in my portfolio might show <a href="http://community.seattletimes.nwsource.com/archive/?date=20000718&#038;slug=4032341">too much fun</a> for business writing or that I’ll never get a job again that relishes a story about the soaring cost of boat diesel told in <a href="http://community.seattletimes.nwsource.com/archive/?date=20040702&#038;slug=boatgas02">pirate dialect</a>.</p>
<p>Which leads me to finding the benefit of blogging for multiple sites: All that casual writing has dusted off my old conversational voice.</p>
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		<title>For Alex at 21</title>
		<link>http://barnstorm-media.com/2010/02/for-alex-at-21/</link>
		<comments>http://barnstorm-media.com/2010/02/for-alex-at-21/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 18:19:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Alex]]></category>
		<category><![CDATA[Nell]]></category>

		<guid isPermaLink="false">http://barnstorm-media.com/?p=315</guid>
		<description><![CDATA[I thought I heard the whoosh of the school bus door this afternoon. I felt the dogs rise from their eternal rest as I turned from my desk, united in happy anticipation for one half step.]]></description>
			<content:encoded><![CDATA[<p></p><blockquote><p>
I thought I heard the whoosh of the school bus door this afternoon. I felt the dogs rise from their eternal rest as I turned from my desk, united in happy anticipation for one half step. </p></blockquote>
<p><div id="attachment_316" class="wp-caption aligncenter" style="width: 275px">
	<img src="http://barnstorm-media.com/wp-content/uploads/2010/02/Alex-Nell-1.jpg" alt="Alex with his arms around Nell" title="Alex-Nell-1" width="275" height="350" class="size-full wp-image-316" />
	<p class="wp-caption-text">Alex and Nell: With me today as I write</p>
</div><em></p>
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		<title>Too close to home? The paradox of deeper writing</title>
		<link>http://barnstorm-media.com/2009/11/too-close-to-home-the-paradox-of-deeper-writing/</link>
		<comments>http://barnstorm-media.com/2009/11/too-close-to-home-the-paradox-of-deeper-writing/#comments</comments>
		<pubDate>Sat, 28 Nov 2009 20:10:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Barnstorm Media]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[lifestyle insights]]></category>

		<guid isPermaLink="false">http://barnstorm-media.com/?p=216</guid>
		<description><![CDATA[Since I began writing about life issues, or, more specifically “quality” of life issues, for a lifestyle insights blog, I’ve bumped into an old writing emotion that has to do with audience. It’s an odd reaction. The deeper, I write, the closer I get to real emotion, and the stronger the piece. My first sense [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Since I began writing about life issues, or, more specifically “quality” of life issues, for a <a href="http://www.robinavni.com/lifestyle-insights-blog/index.php/about/">lifestyle insights</a> blog, I’ve bumped into an old writing emotion that has to do with audience.</p>
<p>It’s an odd reaction. The deeper, I write, the closer I get to real emotion, and the stronger the piece. My first sense is satisfaction: I have actually said something. But then, as the piece nears publication, I start to have writer’s remorse.</p>
<p>All this came back to me when new colleagues surrounded me at an event and said how much they liked my blog entry about a <a href="http://www.robinavni.com/lifestyle-insights-blog/index.php/2009/10/11/no-regrets-box-helps-people-let-go/">“no regrets”</a> box I’d created for a celebration of my father’s life last spring. Instead of saying something gracious like “thanks,” I instead mumbled something about “revealing too much”.</p>
<p>Then I read this passage from Bill Moyers’ wonderful <a href="http://www.amazon.com/Fooling-Words-Celebration-Poets-Their/dp/0688177921/ref=pd_sim_b_5">“Fooling with Words: A Celebration of Poets and Their Craft.”</a> The poet Deborah Garrison told him:<br />
<div id="attachment_217" class="wp-caption alignleft" style="width: 76px">
	<a href="http://barnstorm-media.com/wp-content/uploads/2009/11/FoolingImage.jpg"><img src="http://barnstorm-media.com/wp-content/uploads/2009/11/FoolingImage.jpg" alt="Fooling With Words" title="FoolingImage" width="76" height="110" class="size-full wp-image-217" /></a>
	<p class="wp-caption-text">Fooling With Words</p>
</div></p>
<p>&#8220;It&#8217;s a paradox, isn&#8217;t it? You create poetry when you&#8217;re alone. It&#8217;s a very private thing, and you&#8217;re not really thinking of who your audience is. You sit there in the middle of the night, trying to figure out the form it should take, looking for words that connect at some basic level to each other.”</p>
<p>Writing is a very solitary experience occurring in your head, Garrison says, “but somewhere in the back of your mind, you know the reason you&#8217;re doing this, the reason for the struggle, is that you have to invite other people into the experience you are writing about. You&#8217;re trying to communicate something. But the first criterion is for it to work on the page, right there in front of you.&#8221;</p>
<p>That’s exactly how it works for me, though I am far from a poet. On rare occasion I know I&#8217;ve hit it, and every favored old teacher and editor whispers that it’s true. </p>
<p>I may lose control of that supportive (if imaginary) audience once the piece is published. But the thrill of getting beneath the surface for heartfelt connection with real readers comes often enough to be worth the risk.</p>
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		<title>Remembering the drama in storytelling</title>
		<link>http://barnstorm-media.com/2009/10/remembering-the-drama-in-story-telling/</link>
		<comments>http://barnstorm-media.com/2009/10/remembering-the-drama-in-story-telling/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 20:11:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[A newsletter editor I work with recently handed back a first draft of a client profile. He felt I&#8217;d lost the story&#8217;s pull by trying to write about a husband and wife equally. And he was right. The profile was for a “giving back” feature. Both the husband and wife had dedicated a part of [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>A newsletter editor I work with recently handed back a first draft of a client profile. He felt I&#8217;d lost the story&#8217;s pull by trying to write about a husband and wife equally. And he was right.</p>
<p>The profile was for a “giving back” feature. Both the husband and wife had dedicated a part of their lives to helping people change perspectives to become less judgmental of others and of themselves.</p>
<p>I had struggled to find a parallel that would work. In reality, the “hook” to the story was the drama of what led the wife to write a very nice photo and essay book about body image.</p>
<p>In trying to give the story balance, I’d lost the emotion and the motivation, or what PBS storyteller Ira Glass calls the two most important ingredients in a story: The “anecdote” and the “<a href="http://www.youtube.com/talwithiraglass#p/a/f/2/n7KQ4vkiNUk">moment of reflection</a>.”</p>
<p>Glass says to throw out the old idea of building on a theme and just go with this one-two punch.</p>
<p>The anecdote pulls us in. This happened, then that happened, and that made me think of this, he says. The suspense comes from constantly raising questions to keep people interested. Of course, you have to answer those questions along the way, which is the “moment of reflection,” what he calls the periodic stop to say, “This is why I’m telling you this.”</p>
<p>In newspaper writing, we used to call that the “nut” or “glom” graph: Here is the greater meaning and why it could be important to you.</p>
<p>In my case, I needed to start with the dramatic events that led the wife/photographer to wonder whether she could change how people viewed beauty so they would be more accepting of their bodies.</p>
<p>That gave me the hook. Though it left the poor husband with just a couple of supportive paragraphs, the positive response from readers of the book showed that people are hungry for a less judgmental world and provided credibility for the approach of both husband and wife.</p>
<p>It worked. The more powerful rewrite was a breeze.</p>
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		<title>Launching storytelling venue for &#8216;lifestyle insights&#8217;</title>
		<link>http://barnstorm-media.com/2009/09/launching-story-telling-venue-for-lifestyle-insights/</link>
		<comments>http://barnstorm-media.com/2009/09/launching-story-telling-venue-for-lifestyle-insights/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 18:53:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Storytelling]]></category>
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		<category><![CDATA[blogs. corporate communications]]></category>
		<category><![CDATA[lifestyle insights]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Robin Avni]]></category>

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		<description><![CDATA[In the past two months, I’ve written a dozen blog entries and a dozen bios for the Sept. 27, 2009 launch of “lifestyle insights &#124; real women. real life.”, a division of Robin Avni’s “lifestyle topics, insights and trends.” Robin is an early escapee of traditional media, where she combined a rare eye for art [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>In the past two months, I’ve written a dozen <a href="http://www.robinavni.com/lifestyle-insights-blog/">blog</a> entries and a dozen <a href="http://www.robinavni.com/lifestyle-insights/who-we-are.htm">bios</a> for the Sept. 27, 2009 launch of<a href="http://www.robinavni.com/lifestyle-insights/what-we-do.htm"> “lifestyle insights | real women. real life.”</a>, a division of Robin Avni’s <a href="http://www.robinavni.com/home.htm">“lifestyle topics, insights and trends.” </a></p>
<div id="attachment_177" class="wp-caption alignright" style="width: 550px">
	<a href="http://barnstorm-media.com/wp-content/uploads/2009/09/lifestyle1.JPG"><img class="size-full wp-image-177" title="lifestyle" src="http://barnstorm-media.com/wp-content/uploads/2009/09/lifestyle1.JPG" alt="lifestyle insights: real women. real life." width="520" height="81" /></a>
	<p class="wp-caption-text">lifestyle insights: real women. real life.</p>
</div>
<p>Robin is an early escapee of traditional media, where she combined a rare eye for art and design with an ear for writing. I first knew her as art director for Pacific Magazine at The Seattle Times. I have since written for her in a variety of other capacities.</p>
<p>Now she is merging her past experiences – as an online pioneer with Microsoft, project manager, corporate trend consultant and writer – into new roles that include leading a team of lifestyle experts to develop corporate content for all media channels. I am happily on that team, as a writer and consultant.</p>
<p>I admire Robin’s vision, energy and the quality of talent she has pulled together for her all-woman team – food, home and garden stylists; green-building expert; filmmaker; food photographer; lifestyle and corporate coach; marketing/social media specialist; writers and editors.</p>
<p>My blog topics for our site fall under two umbrellas, “quality of life” and “utility player,” meaning I get to write about almost anything as long as I can spit it out under 300 words. For corporations, my writing will be more on-trend and market-specific but still lifestyle oriented.</p>
<p>Robin recognized a shift in communications between corporations and consumers. She knew most companies don’t have high-quality content teams in place.</p>
<p>Instead of ruing the loss of traditional media, we are taking advantage of the multi-channeled story telling opportunities provided by new media. After riding the downward trend at newspapers for years, this is an awfully nice position to be in.</p>
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